About Entertainment KSA Event

Driven by the 2030 Vision, the Kingdom of Saudi Arabia has adopted entertainment as one of the key pillars in its new developmental plan. The country seeks to improve the quality of life of its people and teeming young population by providing high-standard entertainment and leisure opportunities for them. The vision also seeks to contribute in improving and enriching the lifestyle and social cohesion among the community.

The kingdom is currently reforming its policies and regulations to promote the rise of the entertainment sector by lifting the ban on cinemas, concerts, festivals, and enabling other forms of entertainment and tourism.

To achieve this, the General Entertainment Authority (GEA) has been established to organize, develop, and lead the entertainment sector to provide exciting entertainment options, and tailored experiences to the needs of people from all walks of life around Saudi Arabia.  GEA has a mandate to provide full entertainment offering aligned to global standards, which are available across the kingdom and accessible to all segments of society inclusive of citizens and expats, and accessible by different income levels.

This focus is in line with the clear economic driver to diversify the economy, contribute to the development of the GDP, support small-medium sized enterprises, and increase foreign direct investments in order to create jobs in the entertainment industry.

The government estimates that movie theatres will contribute more than 90 billion riyals ($24 billion) to the economy, with about 300 cinemas and 2,000 screens to be built in the country creating more than 30,000 jobs by 2030.

Entertainment KSA Event will provide an international platform for the key government ministries and authorities, regional and international consultants, retail developers, family entertainment centres operators, theme and amusement parks operators, cinema and movie theatres operators, show and concert producers and organizers, play equipment manufacturers and suppliers including international experts to discuss how to grow and  develop the country’s entertainment sector and offer innovative leisure opportunities for all citizens and tourists.

Get involved by calling +971 4 563 1555 or emailing

Find out more

Excellent opportunities for the leisure & entertainment industry in KSA

Did you know?
  • In March 2017, GEA announced 28 events for 2017 Spring Break in KSA
  • Saudi Arabia is pumping $2.7 billion into new entertainment projects
  • Saudi plans to increase visitors from 8 million to 30 million/year by 2030
  • The government estimates that movie theatres will contribute to over $24 billion to the economy
  • Around 2/3 of the 30 million residents of Saudi Arabia are under the age of 30
  • Kingdom’s citizens spend $7.4 billion abroad annually — one of the highest levels in the world

Top reasons to attend

  • Understand what the key government stakeholders are planning for the development of the entertainment sector in KSA
  • Examine the regulatory changes that will enable cinema and entertainment projects in the kingdom
  • Find out what the tourism authorities are planning
  • Hear about the project plans and lessons learned of key theme park and family entertainment center operators
  • Find out how retail centers are planning to capitalize on the new opportunities
  • Examine the project plans of major cinema operators